advocacy/issues management/opinion

““The media have become our public square and will continue to set the agenda for public discourse. If individuals or organizations want to be a part of that dialogue they need to take a position – offensive or defensive – in ways that will enable the gatekeepers to understand and communicate the essence of who they are, what they represent and have to offer.”

Michael Maus of Minnesota Public Radio

At a time when many ministries are becoming more activist-oriented, Christian leaders and organizations represented by ALRC have increased their global impact by functioning as advocates for the Christian faith, showing how the Gospel is relevant to our culture.

For years, evangelist Billy Graham has emphasized that problems people perceive to be economic, social or political are really spiritual in nature, as they are “problems of the heart.” Similarly, many other ALRC clients have demonstrated their ability and accessibility as authoritative “go to” resources to the media, showing how the Bible speaks to important issues as well as individual and societal problems.

Often, ALRC client principals and spokespersons are called upon to provide the “Good News behind the bad news,” offering a balance to the stories of the day. Our media liaison takes place on several levels, often going well-beyond institutional news and features to address issues with a moral or spiritual dimension. Often these individuals don’t just respond to those issues, but rather define them from a biblical perspective – reframing the picture for reporters and their audiences about what is really at stake.

ALRC specializes in writing for a purpose. While Agency press releases and other media communications emphasize the news value for a reporter, ALRC's understanding of media needs, combined with our heart for our clients' messages enables us to simultaneously underscore what is of value about the news being disseminated. We write passionately and we write well, with a purpose to not only inform, but also inspire. From straight news articles to editorial and opinion pieces aimed at clearly communicating the messages our clients are dedicated to sharing with their publics, ALRC puts pen to paper with point and principle.