church communications

"The clergy can help close the gap between religion and news organizations by becoming familiar with local media, establishing a media relations function and being accessible to reporters when they want comments or background. The paper wants a comment now, not tomorrow.”

" Reaching Out to Religion" in the "Freedom Forum"

Isabel Rogers once said, "The church has been replaced by media--mainly television -- as the primary means of determining value in our culture."

The church is not immune from power of public opinion, but neither can it be directed by it. The Bible says, “A city set on a hill cannot be hid…” In Matthew we read, “Let your light so shine before men that they may see your good works and glorify your Father in heaven.”

The need for strong public relations programs in our churches has never been more imperative. The majority of communications vehicles and media available today need to be accepted by and used for the benefit of ministry. Churches and para church ministries must prepare themselves for their greatest challenge—to be relevant, to be heard, and to be understood.

It is imperative that members of a church’s congregation and people in the community be informed about its ministry, including services, programs -- even problems. Pastors cannot take it for granted that their church is understood and appreciated by everyone in the community.

ALRC has worked with some of the largest and fastest-growing churches in the country to the smallest, and everything in-between. In addition to representation and publicity, we regularly consult with pastors and church leadership regarding ways they can leverage their voice in the community and increase the effectiveness of their outreach.

Besides outreach and public relations, ALRC can consult with churches on how to effectively communicate within their congregation. The Agency can review communication techniques, providing strategies that can improve member participation and understanding.