crisis communications (continued)

Examples of Agency crisis communications experience include:

• The NIV Bible and its publishers – Zondervan and IBS -- when they were attacked in a controversy over gender-inclusive language
  
  
• Evangelist Billy Graham -- to distance him from the high-profile negative headlines of the mid-1980s and to ensure ministry viability and donor confidence surrounding recent reports of his Parkinson’s condition and recent hospitalizations
  
  
• Churches and parachurch organizations falsely accused by disgruntled employees of financial mismanagement or impropriety.
  
  
• Clarification of theological misperception on behalf of pastors, church leaders and denomninations