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From the A. Larry Ross News Kitchen

I Am Second Campaign Unveils Three New Videos Stories of Hope

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DALLAS, March 10, 2010 – The I am Second movement, a bold multimedia campaign designed to help people discover their purpose in life through Jesus Christ, is expanding its collection of Web-based video stories with the addition of three new personalities: professional cowboy Trevor Brazile, extreme skateboarder-turned-pastor Christian Hosoi and best-selling author Anne Rice.

Leading the trio of new I am Second videos is rodeo star Trevor Brazile, a steer roping champion

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A. Larry Ross Communications (ALRC) is a full-service media and public relations agency founded in 1994 to “restore faith in media,” provide “value-added P.R. that defines values” and give Christian messages relevance and meaning in mainstream media.

ALRC assists Christian-focused organizations, associations, ministries and churches in telling their stories through the Christian and secular media in the context of traditional news values.

For almost 15 years, ALRC has remained the nation’s most-respected firm in Christian-focused communications. The Agency operates at the intersection of faith and culture, specializing in crossover communications projects and processes emanating from or targeted to the Christian market – both Protestant and Catholic.

 
   

ALRC primarily works with:

Organizations with a Christian foundation that seek to expand or clarify their message to the Christian or mainstream communities  
Mainstream organizations that want or need to communicate vital messages to the Christian community  
   
     

We continue to provide all domestic and international media support for evangelist Billy Graham, for whom principal Larry Ross has served as director of media/public relations since 1981. ALRC has also provided consultation and ongoing representation for many of the world’s most influential Christian leaders, churches, ministries and media.

In recent years, this has expanded to specialized expertise in the “Faith and Family” film genre, helping some of Hollywood’s biggest studios as well as Christian entertainment companies market theatrical and video-release films and television projects that tell good stories with a purpose.

Agency personnel have the knowledge, contacts and tools to help organizations making a vital impact in changing lives to get their story out – their way.

 
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