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From the A. Larry Ross News Kitchen

REAFFIRMATION, REFORMATION AND REPOSITIONING AT HEART OF ‘AN EVANGELICAL MANIFESTO’

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WASHINGTON, D.C., May 7 – “An Evangelical Manifesto” was unveiled earlier today during a press conference at the National Press Club, calling for reaffirmation of identity, reformation of behavior and repositioning in public life among Evangelicals.

“This is not a rebranding or a relabeling issue,” said Dr. Os Guinness, author and member of the Manifesto’s drafting committee. “’Evangelical’ is not a bad brand; the trouble is, we have a bad reality.”

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value-added p.r. that defines values

A. Larry Ross Communications (ALRC) is a full-service media and public relations agency founded in 1994 to “restore faith in media,” provide “value-added P.R. that defines values” and give Christian messages relevance and meaning in mainstream media.

ALRC assists Christian-focused organizations, associations, ministries and churches in telling their stories through the Christian and secular media in the context of traditional news values.

For more than a decade, ALRC has remained the nation’s most-respected firm in Christian-focused communications. The Agency operates at the intersection of faith and culture, specializing in crossover communications projects and processes emanating from or targeted to the Christian market – both Protestant and Catholic.
 

ALRC primarily works with:

Organizations with a Christian foundation that seek to expand or clarify their message to the Christian or mainstream communities
Mainstream organizations that want or need to communicate vital messages to the Christian community
 

We continue to provide all domestic and international media support for evangelist Billy Graham, for whom principal Larry Ross has served as director of media/public relations since 1981. ALRC has also provided consultation and ongoing representation for many of the world’s most influential Christian leaders, churches, ministries and media.

In recent years, this has expanded to specialized expertise in the “Faith and Family” film genre, helping some of Hollywood’s biggest studios as well as Christian entertainment companies market theatrical and video-release films and television projects that tell good stories with a purpose.

Agency personnel have the knowledge, contacts and tools to help organizations making a vital impact in changing lives to get their story out – their way.
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