marketing

"Jesus was a master at targeting his market. He understood people and cared deeply for them. Speaking to farmers, he talked about sowing and reaping; speaking to fishermen, he talked about nets and fishing and being 'fishers of men.'"

Boyce A. Bowdon
Communications Director
United Methodist Church

The marketing needs of Christian ministry organizations are unique. You’re not selling soap… but you still need to motivate people to act.

Marketing encompasses many activities, including advertising, direct mail, promotions, or brochures. It works hand-in-hand with public relations to effectively position your organization and motivate your audience. Your marketing situation may require a special event targeting a certain audience. Or, it may include an email or fax blast. It may require a more mass media approach such as a spot on radio or a well-positioned television spot adjacent to a program that delivers your audience. Whatever the need, ALRC can help you strategically reach your marketing objectives.

Many non-profit organizations struggle with the challenge of acquiring new donors, and for-profit Christian retailers with the need to grow their customer base. ALRC effectively consults with organizations such as yours about their unique donor acquisition programs. We connect organizations with creative professionals such as writers and designers who will help maximize the results of your donor acquisition direct marketing strategies. We also employ the services of experienced print purchasers who can not only purchase the production services needed to print and mail a direct mail package, but the ability to manage the process from beginning to end.

New media such as e-zines, banner advertising, search engine registrations and e-mail marketing are becoming more widely used by non-profits and for profits alike. E-mail campaigns require the unique marriage of technological savvy and skillful project management in order to implement successfully. ALRC possesses the project management-related skills required to coordinate and implement e-mail blast campaigns on behalf of our clients. We know the unique differences in the postal mail and the e-mail worlds – a critical factor in the successful integration of both media in an organization’s overall communications program.