media relations
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Television
When breaking news warrants input from an expert or authority on a particular issue, ALRC is a trusted and frequent resource for reporters seeking qualified sources.

ALRC personnel have worked with virtually every major television talk show in the United States. Examples of client placements include appearances on (NBC) “Today”, “Dateline”; (ABC) “Good Morning America”, “This Week”; (CBS) “60 Minutes”, “This Morning”; (CNN) “Larry King Live”, “CNN International Hour”, CNBC, MSNBC, FOX News Channel, and “Oprah” (syndicated).

In religious broadcasting, ALRC clients regularly appear on syndicated and network programs such as the (CBN) “700 Club”, (TBN) “Praise the Lord”, (Daystar) “Celebration”, (Crossroads Television) “100 Huntley Street” and “, (FamilyNet) “At Home Live“ and “His Place” (Cornerstone Television).

Print
ALRC’s ongoing relationships with media representatives has resulted in major feature placements in such national publications as Time (five covers), US News & World Report (cover), Newsweek, Life, People, USA Today, The Wall Street Journal, The New York Times, The Washington Post, The Los Angeles Times, and many others. ALRC is a well-regarded source for most major metropolitan newspaper religion editors in the United States and countless editorial writers, wire services, television networks, and periodicals across the country.

Radio
In addition to network, wire and syndicated news stories, ALRC uses the powerful medium of news-talk radio –– from mainstream programs such as Alan Colmes’ radio show, Rush Limbaugh, and NPR’s “All Things Considered,” to nationally syndicated programs such as “Janet Parshall’s America,” James Dobson’s “Focus on the Family,” Moody’s “Prime Time America,” and “Point of View” on USA Radio.

Social Media
The Internet has changed the way people communicate and receive their news. For this reason, ALRC strives to remain up-to-date on upcoming, cutting-edge social media tactics, which can further the message of our clients. ALRC has helped clients utilize tools such as Facebook, Twitter and YouTube to help build brand awareness and loyalty, while complementing traditional media tactics.