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media relations
“We are both in the news business,” he said. “You seek to give people the ‘hard news’, the facts about what is happening in the world around us. I seek to give them “Good news” about what can happen inside, in the heart, when they turn to God. The word ‘Gospel’ means ‘Good News.”
Evangelist Billy Graham to
The Foreign Correspondents Club of Japan
ALRC seeks to assist our clients in reaching their communications objectives, working on their behalf to secure an expanded media presence through appropriate media forums. The Agency goes beyond merely informing media and their audiences to educating them about important issues relative to the Christian faith.
The Agencyís goal is not to manufacture an image for any client, but rather to establish and project an identity -- which already exists -- to a broadened group of target audiences. We go beyond merely informing media and their audiences about our clientsí and their programs to educating them about issues relative to the Christian faith.
We communicate with reporters in language they understand, translating and transposing our clientsí messages in the context of traditional news values -- the common currency used by any reporter to provide stories of interest and relevance to their audience.
ALRC has developed a reputation for accuracy and consistency in simultaneously representing client interests and meeting reportersí needs. During this time, Agency personnel have developed solid professional contacts with national, international and local media representatives, both Christian and secular.
Every member of our professional staff comes out of a secular mainstream corporate, agency or media environment. As such, we are able to help clients transpose their story -- without compromise -- emphasizing messages that donít require a reporter to be of like mind and faith to perceive them as news. Since many of our staff have also been print or broadcast journalists, we understand the unique requirements and demands faced by deadline-driven reporters.
ALRC clients have appeared on virtually every major network radio and television program in the U.S., in addition to numerous local and international outlets in scores of foreign countries.
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