media buying

Effective media buying consists of more than picking up the phone and purchasing an ad. When you buy an advertisement, you guarantee your message gets out. But are you reaching the right audience with your message? Are you effectively reaching them in a way that motivates them to respond? If you’re not getting through to the right audience at the right time, you’re not getting the most out of your media dollar.

Our strategy involves matching your current marketing dilemma with the most appropriate, cost-efficient media solution. Our clients don’t waste their media dollars on purchasing too little media to be effective, or more than enough for maximum penetration.

Media takes on many forms:

• Radio spot buys
• Television/Cable local and network buys
• Magazines
• Newspapers
• “Out of home” media such as billboards, transit advertising, cinema ads
• Co-op advertising such as card decks and ride-along programs
• Web advertising (which takes on many forms)

The ability to create the media mix which accomplishes the greatest impact for your organization is a skill that only comes from years of experience. How your “bought” advertising integrates with your “free press” such as articles and interviews is what ALRC is in business to help you achieve.