agency mission & purpose

"Few people are seeking to remove God from their life. They're just not sure when and how often they will pencil him into their schedule."

George Barna, president of Barna Research Group

Mission Statement:
ALRC effectively operates between ministries and media to engage the public in matters of spirituality, faith and values. ALRC helps organizations with a Christian foundation increase their impact with thoughtful positioning of their stories in the context of traditional news values.

Purpose Statement:
To further the Kingdom of God through professional involvement in ministry and media.