reputation management (continued)

Examples of ALRC Reputation Management include:

• Statements, speeches and issues briefings for Billy Graham, regularly representing him in community, government and media relations; arranging his personal media interview schedule
  
  
• Posturing the multi-faceted influence of Bishop T. D. Jakes as pastor, author, marketer, and advocate for the hurting and hopeless
  
  
• Media strategy and on-site media liaison when the Salvation Army in Washington D.C. broke away from the United Way
  
  
• Communicating international crises to the media, and solicitation of grassroots American support on behalf of World Concern, breaking news about the 1997 Somalian flood and North Korean famine – and Feed the Children’s humanitarian relief in the aftermath of the 1999 Oklahoma tornadoes.