special events

“…Americans rank religious news fourth in importance among specialty topics, below education, health and business – but above sports, art, entertainment, food and advice (The latter of which have entire sections in the paper.)”

Stewart Hoover
Journalism Professor
University of Colorado

ALRC has an impressive track record of media operations for special events and itinerant programs. In the process of handling coverage and staging productions, the Agency has served numerous organizations, celebrities, personalities and media, as well as leaders in business, politics and entertainment through:

• Food Distribution. Two turnkey on-site preparations per week for an 18-city hunger strike-force convoy in major metro areas from New York City to Los Angeles, for Pat Robertson and CBN. Similar on-site and national representation for Feed the Children food drops in conjunction with disaster relief and other outreach.
  
  
• Entertainment. Local and national publicity and promotion of major Christian entertainers in Billy Graham crusades, including Amy Grant, Michael W. Smith, Johnny Cash, Gaither Vocal Band, dc Talk, Jars of Clay, Kirk Franklin, Stephen Curtis Chapman, CeCe Winans, Charlie Daniels Band, and many others.
  
  
• Prison Outreach. On-site media coverage of the InnerChange Prison Initiative of Prison Fellowship, presided by Chuck Colson and then-Texas Governor George W. Bush; on-site media coverage of the “Operation Starting Line” initiatives in conjunction with Billy Graham missions in Fresno, Dallas and San Diego.
  
  
• Call to Prayer and Fasting. Campus Crusade for Christ’s Prayer and Fasting 98 initiative, including creative development of publicity pieces, ad placement in both print and electronic media outlets, and on-going media liaison before, during and after the 100,000 location satellite up-linked event based in Houston, Texas