major studio releases (continued)

For Faith and Family films, the Agency’s strategic strengths include:

• Serving as an advocate for this growing movie genre – with both Christian and mainstream audiences -- driven by a fraternity of faith, vision and purpose
  
  
• A team of Christian-focused PR professionals with more than 22 years experience in cross-over communications between marketers, ministries and media to engage the public in matters of spirituality, faith and values
  
  
• A relational approach to marketing movies, representing the Church/Christian community to Hollywood and vice-versa
  
  
• An inclusive approach to movie marketing – often working seamlessly with other agencies and entities for the best of the project
  
  
• An understanding of how the Christian audience thinks, having maintained professionalism while becoming a part of the community – perceived as insiders, not outsiders looking in.
  
  
• A track record of strong media liaison for faith and family films resulting in a reservoir of trust among Christian leaders and reporters (both Catholic and Protestant) that we only become involved in projects that can be wholeheartedly supported by their audiences
  
  
• Longstanding relationships with major Christian reporters and media outlets (as well as entertainment editors and contacts with regional and national mainstream outlets). We can identify which publications/broadcast outlets are interested in what topic, know the reporters and editors/producers, and understand how to develop news hooks that appeal to those outlets and their audiences for positive articles, interviews and reviews.
  
  
• Network in the grassroots Christian community, resulting in local ministry contacts to encourage attendance at “grass roots” breakfasts or screenings
  
  
• Successful promotion channels, including targeting major churches with blast emails, faxes and direct mail; Christian radio incentives and broadcasts; making of features and specials; and penetration of youth leadership networks