A. Larry Ross Communications Rebrands as &Associates

DALLAS, July 14, 2026 — Every interaction with a brand says something. Long before a conversation begins or an action is taken, impressions are formed through visual identity, digital experience, messaging and the countless ways people encounter an organization.

Recognizing that reality, A. Larry Ross Communications has rebranded as &Associates.

The new name reflects the agency’s evolution into a fully integrated strategic communications partner, combining its longstanding expertise in messaging and public relations with expanded brand, design and digital capabilities to help organizations align what they communicate with how they show up.

"When we started this company in 1994, the communications landscape looked very different than it does today," said A. Larry Ross, co-founder and CEO. "While the media and methods have changed, our purpose has not. The name &Associates reflects what has always been at the heart of our work: providing strategic counsel and representation to leaders and organizations, understanding the message they have been entrusted with, and helping that message reach the people it is intended to reach."

The rebrand follows the appointment earlier this year of Richard Ross as President of the firm his parents Larry and Autumn Ross founded more than three decades ago. Representing next generation leadership, Richard brings experience in brand strategy, creative direction and digital communications from his roles with Mizzen+Main, Kiel James Patrick, and in co-founding the Holy Water startup with his wife Layne Ross. His expertise builds upon the agency's longstanding reputation for trusted counsel at the threshold of faith and culture.

“Organizations communicate through every experience people have with them,” said Richard Ross, president of &Associates. “Their message, visual identity, website, content, media presence and every interaction shape the story people receive. When those elements reinforce one another, the organization becomes clearer, more credible and more capable of moving people toward meaningful action.”

“In many ways, we have done for ourselves what we do for our clients,” Ross continued. “We clarified what had become true about the organization and built the brand and communications system to express it. We help clients do the same, bringing their message, identity and public presence into alignment so the whole organization communicates with greater clarity and impact.”

Today, &Associates helps organizations align messaging, brand strategy, visual identity, website strategy, digital communications, public relations, crisis communications, content development and integrated campaigns into one cohesive communications ecosystem where every touchpoint reinforces the message.

The agency’s own rebrand brings strategy, messaging, design and digital experience together into one cohesive expression, demonstrating the integrated approach &Associates brings to every client engagement.

For more than three decades, the agency has served ministries, nonprofit organizations, educational institutions, authors, businesses and cultural leaders at the threshold of faith and culture, helping them communicate consequential messages with clarity, credibility and lasting impact.

To learn more about the agency's new brand, expanded capabilities and strategic approach, visit www.and-associates.com.